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Casai is a modern hospitality brand, curating beautiful apartments that merge the design and comforts of a boutique hotel with the local ambiance of a vacation rental.

The Casai team reached for help in creating an illustration system for their website and app. They wanted the style to reflect their colorful and vibrant home-base of Mexico City, and they asked for a system that was playful and human, without being childish.

The style needed to tie in Casai’s bold brand colors with soft greys, and each illustration needed to be able to function on light and dark backgrounds.

The illustration system included a series of scenes focused on local activities, user experiences, and product features. The illustrations were used across Casai’s app and website.