ABOUT

Goodyear tires was in need of an illustration style and animated video to promote the launch of their new app and at-home tire service. Together with Spacejunk, a design firm specializing in videography, I worked to establish an illustration style and to design out a video that promoted their new service.

PARTNERS

Spacejunk Media
Producer: Andy Murphy-Young

ART DIRECTION

Goodyear needed a basic illustration style, so I started the project by pitching two character and environment options. Once the visual direction was settled on, I refined the sketches into several colored scenes to set the tone for the video.

STYLE ONE

STYLE 2

KEY FRAMES

After the art direction was settled, I developed all of the key frames for the video. I began with sketching out visual concepts that went along with the set script and then refined them into full colorized scenes. Once the scenes were signed off on, I layered out the files and passed them off to the animator.

ANIMATION PREP

Once the key frames were signed off on, I prepped the files for animation. Each of the characters was constructed and layered out so their joints were movable, and the scenes were labeled and layered into backgrounds, mid-grounds, and foregrounds. I also created several basic animatics to show the how motion should be applied. Once the files were fully prepped, I passed them off to our animator to work his magic!